Course: Generative AI and Prompt Engineering for Marketing

Join 1000+ marketing professionals who already upskilled themselves for the AI age of marketing.  Transform your marketing career with AI mastery. Learn to leverage ChatGPT and generative AI tools to revolutionize your digital marketing strategies, content creation, and campaign performance.

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Course Highlights

Advanced prompt engineering techniques, real-world marketing applications, hands-on projects, and actionable strategies to immediately elevate your marketing campaigns. Our curriculum includes exclusive frameworks for AI-driven market research, competitor analysis, and customer journey optimization. You will get access to all the practical prompts the trainer uses in demonstrations.

What Sets This Course Apart

This specialized marketing course delivers comprehensive real-world case studies and ready-to-use templates for immediate implementation. The course features recorded expert insights showcasing proven AI marketing strategies backed by detailed examples from successful AI-driven marketing campaigns.

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What you’ll learn

  • Utilize AI tools like ChatGPT for improving the effectiveness of your marketing campaigns.
  • Create genuine, AI-optimized content for marketing campaigns, enhancing the usage of tools like ChatGPT, Gemini, Co-Pilot and Claude AI.
  • Infuse AI into strategic planning for precise insights and use AI as a brainstorming partner for business problem solving.
  • Master prompt engineering for efficient AI interactions with ChatGPT and similar tools.
Who this course is for
  • This course is ideal for those who are in marketing and digital marketing field. However, the concepts taught can be practiced by professionals in various other business roles, including sales, HR and even accounting.
  • If you are someone who is wondering how to save hours of your time using effective prompt engineering, then this is the ideal course for you.

Course Outline

  • Artificial Intelligence – An Introduction to Marketers [3 Lectures | 15 Minutes]
  • Getting to Know the Tools – Explore 5+ LLM Tools to Work On [14 Lectures | 1.5 Hours]
  • An Introduction to Prompt Engineering [12 Lectures | 1 Hour]
  • Generative AI for Content Creation [5 Lectures | 1 Hour]
  • Using AI Tools in Strategy Formulation [5 Lectures | 1 Hour]
  •  Using AI Tools for Problem Solving [6 Lectures | 1 Hour]
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